Study: Children Fail to Recognize Online Ads

In class, we’ve been learning about the different revenue streams for independent journalists: small donors, large donors or advertisements.

In a recent study, conducted by professors at the University of San Diego, research has found that children fail to recognize online advertisements.

Considering how dependent some independent (see what I did there?) journalists are on these ads, I was wondering the implications of the fact that people have a hard time deciphering the ads from the content.

Granted, this research was done with children, but there may be adults that face the same problem. It reminded of Professor Jacobson’s woes when his site featured an ad for Obama. When people confuse the ads with the content, does it take away from the independence of the outlet?

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In Honor of Tim Hetherington

To be completely honest, four months ago, the name Tim Hetherington wouldn’t have meant much to me. But after Buzzsaw’s militarization week, which included a screening of Restrepo, which Hetherington directed, it means a lot.

As a young, aspiring journalist, the news of Hetherington’s death was particularly hard to hear. He made it his goal to tell the stories that other may have neglected, and saw no limit when it came to extremes. Unfortunately, it was this passion that ultimately led him to his death in Libya.

I know I’m not alone in saying that the journalism world lost one of its greats this week, and Hetherington and his work will surely be missed.

Watching Youtube in Class.

I was on StumbleUpon (of course) when I stumbled upon this little cartoon about when your teacher tries to use Youtube (or, as Jeff once called it, MyTube) but just causes all of us who are used to the Internet to be frustrated.

Don’t worry Jeff, most of our frustrations come from the incredibly slow Internet we have in the building, not our impatience with your slow adaptation to technology!

Izzy Awards

Last night, I was lucky enough to spend 4 whole hours with the Izzy Award winners, Robert Scheer and Jarrett Murphy, of Truthdig and City Limits, respectively. Both recipients had a lot to say, I’m sure because of they were extremely honored to be given this award.

It was interesting to see what they both had to say about independent media and the state of media as a whole. I especially enjoyed the playful banter that they had going back and forth about print vs. digital media. I think what made it extra enjoyable was the fact that Scheer, who recently celebrated his 75th birthday (we even sang to him), was pro-digital while Murphy, who is significantly younger, was pro-print.

The Izzy Award is just another sign of good things to come for independent journalism. I think that what we have learned in class is that indy media thrives online, and the Internet is definitely the future of media and many other aspects of our lives.

 

#ICDrNancy

Last week, Ithaca College hosted Dr. Nancy Snyderman, NBC’s chief medical correspondent, for the Jessica Savitch distinguished journalism lecture.

The theme of her lecture was media and global health, one of the main points she made was the debate that if she is reporting, it is her responsibility to serve solely  as a journalist or can she also act as a doctor?

In her experience, she said that when she sees a patient in need, she believes its her responsibility as a doctor to help them, regardless of the circumstance that brought her there.

I agree with Dr. Nancy in this sentiment; journalists, especially those in mainstream media, have the extreme gift of access. I think that it is the responsibility of the journalist to help out if they can, although it may change the source/journalist relationship. While ethics are important, a life at risk is even more important.

Leaving the lecture, I was left wondering if there’s a different mindset on a similar debate among independent journalists. Of course, the access that independent reporters have is extremely different from those of mainstream media. NBC can afford to send Dr. Nancy and a team to Haiti, while an independent outlet may not be able.

Ideal Journalism

My mom sent me this video, which is about a fresh-out-of-school journalist facing the realities of journalism. Apparently there’s more than just writing for your school newspaper, going to Columbia for graduate school and working at the New York Times. Who knew?

Where are the women?

I don’t doubt for a second that everyone in the class (and any class in the journalism department) would agree when I say that I have never been in a journalism class where the men-to-women ratio has been even close to equal. Men are always, always outnumbered.

But I was reading an article in The Jewish Daily Forward (which just so happens to be the outlet I profiled for my second paper) that pointed out the lack of female bylines and asked editors from a few major outlets to comment.

One answer that seemed to be  honest (at the risk of being long winded) was that from the senior editor of The New Republic. He said that he has made female friends who have succeeded at TNR, acknowledged that it was a problem and blamed the problem on opinion journalism attracting men.

I’d love for him to sit in on a class at Ithaca College, because based off the four boys that sit around the edges of our classroom. Because I think that they’d be pretty quick to express their opinion that, at IC at least, it is the women that are drawn to journalism.

It seemed the case of several of the other editors who contributed responses was,”Yeah, we know. But it’s not just us! We’re getting around to it though…”

I’m interested to see if this is something that will change in the future, especially with all the young women I’m being educated with.